Take unlimited creativity, add multiple platforms, throw in faster and smarter tech and you’ve got the ingredients for the biggest entertainment industry shake-up since the introduction of sound.
The battle lines have been drawn: consumers have broken free of traditional formats and schedules, and we now want our content wherever and whenever it suits us. It’s the biggest disruption the entertainment industry has ever seen, driven by new tech. As Senior Lecturer in Strategy and Director of the MPhil in Management at Cambridge Judge Business School (CJBS), Dr Allègre Hadida is always fascinated by what’s driving change. So she posed the question: just what will we be watching in 2020 – and what will we be watching it on?
Hadida identifies several shifts that have recently changed the way we consume audiovisual content: first, platform proliferation. “TVs have become almost obsolete in most homes,” she says. READ MORE
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